Description
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. WHAT YOU'LL DO - Own and implement the content strategy that fuels our growth marketing and demand generation efforts across the full funnel. - Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets. - Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership. - Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation. - Manage the editorial calendar aligned to growth goals and revenue targets. - Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels. - Ensure consistent brand voice and messaging across all demand gen touchpoints. - Support SEO-driven growth initiatives in collaboration with the organic/SEO team. - Track and report on content performance, pipeline impact, and ROI. WHAT WE'RE LOOKING FOR - 5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment. - Proven track record of creating content that drives measurable pipeline and revenue impact. - Strong writing and editing skills with the ability to adapt tone for different channels and audience segments. - Deep understanding of full-funnel marketing and how content supports each stage. - Experience partnering cross-functionally with a variety of teams. - Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools - Strong attention to detail, understanding that quality takes precedence over speed or quantity. - Ability to manage multiple priorities in a fast-paced environment. - Strategic thinker who is also comfortable rolling up their sleeves to execute. - Experience in the financial services or blockchain industry strongly preferred. For positions that will be based in IL, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. IL Annual Base Salary Range $132,000 - $165,000 USD <strong&